Lanvin introduces an innovative cartridge dispensing system designed to enhance sustainability and operational efficiency within luxury hospitality environments. This new solution reduces packaging waste while offering an elevated and modern guest experience aligned with the brand’s refined identity.
Rituals launches a new hospitality retail concept allowing hotels to generate additional revenue streams through the sale of selected guest amenities and wellness products directly to clients. This initiative enhances the guest experience while creating new commercial opportunities for hospitality partners.
Rituals expands its hospitality offering with the introduction of a new automatic diffuser solution designed to create immersive and consistent scent experiences across luxury hotel environments. The system combines elegant design with advanced fragrance diffusion technology.
Bvlgari introduces a new refillable resin amenities solution featuring an integrated cartridge mechanism designed to improve sustainability while maintaining the Maison’s iconic luxury presentation. The innovation reflects the growing demand for premium eco-conscious hospitality solutions.
Hermès announces the progressive discontinuation of plastic packaging across selected hospitality amenities. The Maison will now exclusively offer glass packaging for Moisturizing Balms, Shampoos and Shower Gels, and Hand & Body Cleansing Gels, complemented by refillable systems designed to support long-term sustainability objectives.
Acqua di Parma announces the discontinuation of selected 40ml amenities formats, including Shampoo, Shower Gel, Body Lotion, and Conditioner. This transition reflects the hospitality industry’s increasing shift toward larger refillable and environmentally responsible dispensing systems.
Bvlgari announces the discontinuation of selected 75ml amenities formats, including Shampoo, Shower Gel, Body Lotion, Conditioner, as well as Oshibories. This strategic evolution supports the transition toward more sustainable and operationally efficient hospitality solutions.
Zenology expands its fragrance universe with the launch of “Pot Pourris,” a new scent developed to bring warmth, elegance, and contemporary sophistication to hospitality and lifestyle environments. The fragrance reflects the brand’s commitment to sensory refinement and modern luxury experiences.
Sagma Corp Middle East is pleased to announce a new strategic partnership with Marie Jeanne, the French fragrance house distinguished for its authentic craftsmanship and refined olfactory creations. Under this exclusive distribution agreement, Marie Jeanne’s luxury hospitality and lifestyle collections will be introduced to selected hotel and hospitality partners throughout the Middle East.
Marie Jeanne is a French perfume house inspired by natural ingredients, artistic perfumery, and timeless elegance. Known for its sophisticated fragrances and contemporary identity, the brand delivers a unique sensory experience designed for discerning hospitality and lifestyle environments.
Sagma Corp Middle East is excited to announce an exclusive distribution agreement with David Mallett, the internationally acclaimed luxury haircare brand trusted by leading salons, hotels, and discerning clients worldwide. This partnership reinforces our commitment to bringing exceptional luxury hospitality amenities and wellness products to the Middle East market.
Founded by renowned hairstylist David Mallett in Paris, the brand is celebrated for its minimalist philosophy, high-performance formulations, and dedication to hair health and elegance. David Mallett products are recognized globally for delivering professional-quality care with sophistication and simplicity.
Ferragamo unveils a redesigned amenities bottle as part of its continued commitment to sustainability and brand evolution. The new packaging reflects the Maison’s updated visual identity and logo transformation while incorporating improved environmental standards through a more refined and responsible design approach.
Sagma Corp Middle East Secures Exclusive Distribution Agreement with Acqua di Parma September 11, 2024 – Sagma Corp Middle East is thrilled to announce a new milestone in its commitment to excellence in luxury hospitality. We are proud to have entered into an exclusive distribution agreement with Acqua di Parma, renowned for its sophisticated and timeless luxury hotel amenities. This partnership will see Acqua di Parma’s esteemed products offered to our distinguished luxury hotel clients across the region.
Acqua di Parma, founded in 1916, is a symbol of Italian craftsmanship and elegance. The brand is celebrated for its luxurious fragrances and high-quality personal care products, offering a unique and refined experience for discerning clientele around the world.
Sagma Middle East Announces Strategic Distribution Agreement with Rituals to Offer Luxury Hotel Amenities in Saudi Arabia, Bahrain, and Kuwait Sagma Middle East is proud to announce a new and exciting distribution agreement with Rituals, the renowned luxury home and body cosmetics brand.
This collaboration will bring Rituals’ premium line of hotel amenities to esteemed clients across Saudi Arabia, Bahrain, and Kuwait, elevating guest experiences to new heights of comfort and indulgence.
Through this agreement, hotels and resorts in the region will have exclusive access to Rituals’ luxurious and thoughtfully crafted products, known for their high-quality ingredients and exquisite fragrances inspired by ancient Eastern traditions. This alliance underscores Sagma Middle East’s commitment to providing exceptional service and premium products that meet and exceed the evolving expectations of the hospitality industry.
Sagma Corp Middle East is proud to announce a new milestone in its commitment to premium hospitality experiences. We are delighted to have entered into an exclusive distribution agreement with Zenology, the contemporary luxury lifestyle brand renowned for its refined hotel amenities, home fragrances, and sustainable personal care collections. Through this partnership, Zenology’s distinctive products will now be available to our luxury hospitality clients across the Middle East.
Founded in the Netherlands, Zenology is recognized for combining sophisticated design, fine fragrance expertise, and sustainable innovation. The brand is celebrated for its elegant collections inspired by the world’s leading luxury hotels, offering guests a modern and elevated wellness experience.
Sustainability is becoming an increasingly important issue in the fragrance industry, and it’s great to see a brand like Lanvin taking steps to reduce their impact on the luxury amenities environment. The Hotel Dispenser Collection proposes a range of products packed in 480ml.
Graff has chosen Sagma as their new exclusive partner for the Middle East region to distribute their Luxury Hotel Collection of Guest Amenities.
With a focus on sustainability, the collection is sure to appeal to environmentally conscious customers who are looking for high-quality products that are kind to the planet.
The quality and attention to detail that the brand is known for are sure to be reflected in these products.
Salvatore Ferragamo unveils a collection of sustainable hotel dispensers. The focus on sustainability is a step in the right direction and a response to the growing demand for eco-friendly products.
Bulgari officially launches a collection of non-refillable hotel dispensers in line with their brand ethos and offer hotels around the world a sophisticated and sustainable solution for their daily needs.
We are excited to announce that we have acquired the exclusive rights for the distribution of the Business-to-Business division of the luxury brand Bulgari in the Middle Eastern markets, offering our clients even more luxury options.
Salvatore Ferragamo has chosen Sagma as their new partner to exclusively distribute their Hotel Collection lines to top luxury hotels in the Middle East.
Stephane Humbert Lucas is known for creating unique and captivating fragrances. The new collection “The Snake Collection” is sure to be no exception. The Middle East is a hub for luxury goods, and these perfumes are sure to be popular among fragrance aficionados in the region.
Nayassia unveils a new perfume collection based on the 1,001 nights tales. The Tales of the One Thousand and One Nights are a timeless and captivating source of inspiration for many artists, including perfumers. With three unique scents, the Oriental Collection is sure to offer a diverse range of fragrances for customers to choose from.
Sagma is proud to announce its acquisition of the distribution rights for Nayassia, a new and highly sought-after niche perfume brand, in the Middle East. Discover the allure of their unique collection of 6 fragrances.
Lanvin is introducing a new, eye-catching packaging for their Luxury Amenities line, featuring a timeless blue bottle reminiscent of the iconic brand. This new design is sure to make a lasting impression on guests and elevate the brand’s status in the luxury hotel market.
Sagma is pleased to be now available with Atelier Perfumery Stores in UAE with all our niche perfume brands. Atelier Perfumery opened its first store with the goal of becoming a leading provider of luxury niche perfume brands in the market.
We wholeheartedly embrace the new “The Black Label Collection” of perfumes from Grossmith. This collection promises to bring a unique and memorable fragrance experience.
In 2013, Sagma acquired the distribution rights for the niche perfume brand “Stephane Humbert Lucas” in the Middle East market. This was a significant achievement for the company in the highly competitive fragrance industry.
Sagma became the official and exclusive distributor of Interparfums’ B2B division in the Middle East market in 2013, while Lanvin launched its Guest Amenities Line of products for luxury hotels. These moves positioned both companies to capitalize on the demand for luxury goods in the region.
Grossmith Perfumes selected Sagma as their new exclusive distributor for their timeless collection of perfumes. This partnership allowed Sagma to expand its portfolio of luxury fragrance brands and enhance its position in the highly competitive fragrance market.
Lanvin and Accor Group have signed a global agreement to feature the Lanvin brand in all Sofitel rooms worldwide. We are excited to start supplying Middle region Sofitel hotels with the luxurious Lanvin amenities line.
Sagma is pleased to announce that all our brands will now be available in the newly opened Villa 515. Villa 515 opened in the heart of Jumeira with a commitment to be the haven to all fragrance aficionados who are in search of a unique and creative olfactory journey. From the selection of niche brands to the discovery of raw materials, speaking workshops, and bespoke perfume creation, your experience is guaranteed to be anything but ordinary.
Sagma Corp was established in 2010 with the goal of distributing unique and high-quality perfumes in the Middle East region. The company specialised in sourcing niche fragrances, offering a diverse range of scents to meet the needs and preferences of its customers.