Contact

The Story

Founded in Amsterdam in 2000, Rituals was created to transform everyday routines into meaningful moments. Inspired by ancient Eastern philosophies, Rituals blends modern luxury with mindfulness, wellbeing, and balance. The brand has become a global reference for accessible yet refined self-care luxury.

Gifts & Seasonal Collections

Rituals is internationally recognized for its luxury gift boxes, which are redesigned and refreshed every year.

The brand offers the full range of its collections, including:

  • The Ritual of Sakura
  • The Ritual of Ayurveda
  • The Ritual of Hammam
  • The Ritual of Jing
  • The Ritual of Karma
  • Oudh Private Collection
  • Men’s Collections
Gift sets range from entry-level gestures to premium multi-product boxes, making Rituals highly versatile for hospitality and corporate gifting.

Perfumes, Home & Body

Rituals’ universe extends beyond body care into a complete lifestyle offering:
  • Home fragrances, candles, and diffusers
  • Body, bath, and wellness essentials
The selection is reviewed and updated annually, ensuring relevance, freshness, and alignment with global lifestyle trends.