Founded in London in 1960 by Laurence Graff, the House of Graff is world-renowned for its exceptional diamonds and unwavering dedication to craftsmanship. From its earliest days, Graff positioned itself at the pinnacle of high jewelry through an extraordinary ability to source, cut, and polish some of the rarest stones ever discovered. Laurence Graff’s visionary approach transformed the brand into a global authority in diamond artistry, earning it the reputation of being “the King of Diamonds.” Each Graff creation continues to reflect the Maison’s guiding principles: precision, purity, rarity, and the pursuit of absolute perfection. With meticulous handcraftsmanship and uncompromising quality standards, Graff remains one of the most exalted names in luxury, trusted by collectors, connoisseurs, and royalty around the world.